Everyone thinks about Clean Beauty differently. We all have our own priorities that will transfer over to our makeup collection, so naturally each person will have different thoughts about what they want to add to their collection.
It is important to realize there are no rules currently for Clean Beauty. The United States has less than 20 chemical ingredients banned from putting into skincare whereas Europe has over 1200 banned. Since there is no real laws and regulations, each website like Sephora, Petit Vour, The Detox Market, etc. all have their own standards for what is considered clean. Each brand has different standards on what they will include in their ingredients and since there isn’t much regulation of additives in beauty, there is no standard or expectation.
People are starting to catch on and take their own initiative on researching and cutting out toxic ingredients. I, like many others have taken on the role of detective and have created our rules and regulations as to what we will put on our bodies.
People who are vegan usually transfer that into their cosmetics and that goes hand in hand with cruelty free.
No matter your beliefs of lifestyle, normally that will transfer to your cosmetics as well. I transitioned to clean skincare after Esthetics school and then I became more interested in clean makeup. I would dabble in green makeup in the last few years, but I never wanted to fully make the switch, because as a makeup artist, I didn’t think it was feasible. But as more brands come out with clean alternatives, I have been able to transition my arsenal to weigh heavy on the clean beauty scale. So how have I made the switch and why?
Let’s start with why. I have Celiac’s disease which means my body has an inflammatory response to gluten. Because of this I became more aware of the ingredients I was putting in my food. Not only that, but I was having to pay closer attention to the ingredients in my cosmetics.
Because of this and my education in Esthetics, I decided to switch my skincare to Organic and Clean products. I also wanted the purest and the most potent ingredient lists possible. When I look at the ingredient lists of products, I prioritize plant-based ingredients listed first, while also having the least amount of additives and preservatives possible. If a product doesn’t need additives like in toners, that is what I will go for.
Now that I have found such great products in the clean beauty realm, I would never go back to conventional beauty, but there are still a few things that I still haven’t found a clean alternative for.
When I have yet to find a good clean alternative to my conventional favorite, I will go through the steps in the diagram. I will always buy cruelty free and vegan products. In addition, I always see if there are local brands or artists I can support. Being a small business, I try to support other local business’s as much as possible. Keeping our local economy going is great for our area and environment. Brands that are ecofriendly are my kind of brands. I try to find products that hit every single bubble on the diagram above. There are only a few things I have yet to switch in my kit including bright colors and eye primers. Both of those products, I have transitioned to cruelty free and vegan.
With anything, I am always looking for new products, because let’s face it, it’s an addiction. Anytime I have a chance to find a cleaner alternative, I always will. I am always searching and love adding new goodies to my kit.
As I said earlier, everyone has their own thoughts on clean beauty and this is how I have chosen to manage my transition into the clean beauty sphere. I will always try as hard as I can to provide products that work as well as the cleanest alternatives possible for clients.
How do you prioritize the products you buy? Is clean beauty something you think about? I’d love to know in the comments!
Your Kirkland Beauty Professional
Beauclair Beauty Bar